Erika Sawajiri, your bad attitude can cost you your fame. Remember that.

On September 29, 2007, Sawajiri showed up at the Closed Note movie premiere and was visibly upset.^[1] Many people perceived this as a 'bad attitude'. She answered questions she was asked with very short, impolite answers. The Japanese press treated this issue as a very big deal. On October 2, she posted an official apology on her website. ^[2]She states that she regrets her attitude, and what she did was very unprofessional and she shouldn't have let her mood affect her job. A few days later she appeared on a TV Asahi's morning news show, and gave them an exclusive 120 minute interview. She said again that she was sorry for what she did, and she knew there was nothing she could do to change what happened, but she would try to make up for it. She also denied the rumors that she was being suspended by her management.

Following this issue, she was going to attend at 12th Pusan International Film Festival, which was held on October 6, 2007, but she announced she would not attend this.